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By: Jonathan McCulloch
A lot of small business marketing consultants -- and especially web marketing consultants -- suggest old-fashioned marketing channels such as direct mail and magazine advertising have lost their power, and the internet is where businesses should be putting their attention. This is just another way of saying, small business internet marketing is the be all and end all
And even though it isn't true the web has completely taken over in terms of effective marketing -- direct mail and magazine advertising still have a role to play -- there's no doubt the internet must be recognised by any business which wants to put itself in the top position. This is true of businesses both large and small, though an internet presence can be especially effective in a local area, and it's here small business web marketing can really make its mark.
When people think about the internet, they usually think of websites, and believe getting business online is all about getting people to go to a website and then buy something. This model is a big part of online business, but one of the most powerful kinds of online marketing is email marketing, and for this there's no real need to build a website at all. It's certainly among the most profitable internet marketing techniques, since using email is a very inexpensive way to get in touch with customers and prospects, and is also an excellent way to send a sales message which often leads to a high percentage of sales. There is a need to get the email addresses before you do any actual marketing, but generally speaking the costs are low. Of all the various internet marketing tips, this is certainly one to take notice of.
Another method worthwhile pursuing in terms of internet marketing for a small business is online advertising. A few of these strategies include using Facebook and banner advertising, but it's a fact the most popular online advertising system is Google Adwords. One of the greatest things about using Adwords is that the system can generate business very quickly. However, the advertising campaigns do need to be set up properly -- and watched carefully -- to guarantee the campaigns are actually getting a return on investment.
Finally, another great internet marketing strategy for a small business is search engine optimisation (SEO). Basically this means using techniques to ensure the website -- or certain pages on the website -- show up on the first page in the search engines, and preferably in the top three or four positions on page one. Using an SEO marketing company can be a good method to achieve this. It is essential you make sure the firm has a decent record before you choose them, and that the company can build your website correctly and promote it effectively. Many companies provide local search marketing services without any real track record of success, while many people market themselves as a small business web marketing consultant without having the crucial skills to generate business for their clients.
In the last analysis, the best thing to do is put a few internet marketing techniques -- including email -- into practice and spend as much money as you can afford to get the best consultant for your needs.
Author Resource:->??Jon McCulloch is Ireland's top Internet marketing expert. Visit his website now and swipe just three of his 52 FREE small business promotion ideas he's giving away now, and actually put them to work for you and you'll be amazed by the results.
They've all delivered significantly improved profits for small businesses just like yours in the last two years.
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