How many times have you thought about buying something online, be it clothes, kitchen accessories, office supplies, etc, but have just failed to commit to the sale in fear that what you will receive doesn?t live up to your expectation? In the world of ecommerce, this situation has most likely happened to you more than once. It looks good online but how can you be sure about the quality from a few pictures? There is one simple answer that can help you out? and that?s through a product video.
?A product video is a fantastic asset for companies to utilize on their sites; many sites, especially ones that are retail based, have already implemented them and are seeing some pretty amazing numbers associated with their web video. It?s shown in a study by Internet Researcher that 85% of people who view product videos are more likely to commit, and go through, with the purchase of that product. Now, that?s a number you can?t argue with!
1. ASOS
ASOS is a UK-based online-only clothing store for both men and women. It?s actually the largest UK-based online clothing store there is, and it does something that is revolutionary in the retail ecommerce world. ASOS provides a picture for each of their articles of clothing but it also provides an option to ?Watch the Catwalk? which lets the customer see what the clothing actually looks like, and moves like, on a model. Having an option like this is a phenomenal way of letting customers get a good idea of what they are purchasing.
Many times when buying clothing online, even when there are quality pictures of the piece, customers still don?t know how it will move or lay when they are in motion. ASOS fully recognized this substantial drawback to shopping online and made a very practical solution that helps raise purchase confidence in their customers.
2. Zappos
online shoe store. Zappos?is popular for?a?multitude of reasons, from their outstanding customer service to their wonderful selection of shoes. One thing that helped them gain their current notoriety is their use of product-based web videos. On each page, you have?a choice of viewing the shoe from multiple angles or to view a video. Unlike ASOS, who just showcase the piece on a model, Zappos actually models the shoe and gives vital information about it to customers.
?This, like ASOS, allows customers to buy with confidence that they?know what the shoe looks like on, moves like, and even some facts about it?they didn?t know- like sole material and if it has any ?give?. Being an online-only shoe store has taught Zappos how to different medias to allow their customers to get to ?try on? their shoe without actually putting it on their foot.
3. Camelbak
Camelbak is a outdoors equipment company that is mainly known for its water bottles and hydration packs. Unlike the above two companies, Camelbaks can be bought in brick and mortar stores along with online. Through their web videos, they achieve the nearly impossible, they make you care about water bottles. With each of their products they go through the list of their specs and features and how they can benefit their consumers.Camelbak directly caters to their target audience, which is mainly composed of athletes, and in almost every video they feature how easy, simple, and convenient their water bottles, and other equipment, is for the everyday athlete.These three companies are taking a step forward in virtual marketing by distributing web videos for their products. Product web videos can be made for almost any type of item you have on your ecommerce site and, as seen by these companies, can truly supplement your site and products.
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